About

The studio behind your studio.

Synthetic White AI Studio builds private, white label AI content platforms for brands and the agencies who serve them. We sit behind your name so your teams can create at the speed of a brief without betting the brand on one model vendor.

Why we exist

Creative AI should feel like yours.

We started Synthetic White after watching the same story play out in brand after brand. Marketing wanted AI in every workflow. Legal wanted to know where the training data came from. Brand wanted everything to look like the guidelines. And somebody was asked to pick one image model for the next three years with information that would be stale in three months.

So we built the piece that was missing: a studio that carries the company's own name and brand hub, routes every brief to the right image, video, audio or copy model automatically, and can run wherever legal and security need it to. White label, private, model agnostic. That's the whole idea.

The name comes from white light. Every colour is in there, you just need the right prism.

The vision

It started with a dream: to make AI feel invisible, so creativity could take centre stage. No technical knowledge, no models to choose and no hype. Just an idea and the freedom to bring it to life. We built Synthetic White AI Studio so anyone could create beautiful, engaging content effortlessly, while giving businesses and global brands the power, control and infrastructure to create at scale.

Marco CavazzanaCo-founder and CEO

Our story so far

From a dream to a company.

Q1 2026
From vision to validation
The dream started turning into something bigger. Companies weren't just experimenting with AI Studio, they were beginning to make it part of how they create. Real brands, real teams and real creative challenges started shaping the platform with us. We were no longer simply building what we believed the future could look like. We were building it together with the companies that would use it.
Q2 2026
From platform to Creative OS
We realised we weren't building another AI tool. We were building a new way to create. AI Studio began evolving into a complete Creative OS where brand, ideas, images, video and intelligent creative agents could live and work together. The technology became more powerful while the experience became simpler. The closer we got to the future, the less the technology needed to be seen. Creativity became the interface.
Q3 2026
Ready for the next chapter
We knew that building great technology was only the beginning. To take the next leap, we brought technology, creativity, commercial expertise and customer success together under one roof, and grew from a technology company with a bold vision into a fully integrated business built to grow, compete and scale internationally. We had built the engine. Now we were building the company around it to take Synthetic White to the world.

Founders

Built by people who have shipped this before.

Marco Cavazzana

Co-founder and CEO

Marco has worked in generative AI since the very beginning, long before most brands had a word for it. An award-winning creative and technology leader with more than twenty years behind him, he pioneered fashion editorials and advertising campaigns made with AI and has brought that work to some of the world's most prestigious brands and agencies. He has co-founded start-ups, led top-tier teams, guest-judged on Top Model and shown his work in galleries across Europe, Asia and the USA. His dream is to make AI feel invisible, so creativity can take centre stage. Now he is building the best AI content studio out there. Simple.

Usman Asif

Co-founder and CTO

Usman has spent more than sixteen years building technology and the companies around it, including AdzSpec, which he founded. At Synthetic White he leads engineering: the orchestration layer that reads every brief and picks the right model, the private deployment stack, and the infrastructure that keeps confidential work inside the customer's own walls.

Mikaela Eigelsreiter

Co-founder and CCO

Mikaela has built her career selling complex digital services to demanding buyers. At Sellbranch/Azerion she rolled out the Twitter partnership across the Nordics and led the Microsoft Search Advertising partnership. She went on to found ISM Agency and to become Sales Director and co-owner at Rankona Mazon. At Synthetic White she leads commercials and customer experience, from the first call to the rollout, and makes sure a studio in someone else's colours still feels like theirs.